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WELCOME TO SMSC

IGNITING A LIFELONG PASSION FOR SPORTS

Qualified, caring coaches delivering enjoyable, safe and challenging sessions for kids and young people across South West London.

10+
YEARS COACHING

20+
QUALIFIED COACHES

40+
SCHOOLS SERVED

OUR SERVICES
 

Coaching

1‑to‑1, boys, girls and mixed skills sessions with clear progression

 
 

Schools & Clubs

Extra‑curricular clubs, PE support and curriculum‑aligned delivery.

 
 

Camps & Events

Holiday camps, birthday parties and London Youth Games support.

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ABOUT SMSC

Our mission is simple: to harness the power of sport to educate, empower, and uplift every child we reach.​
 
SMSC is a vibrant, community-driven sports coaching organisation based in Southwest London. We work with 40 local schools, 65 football teams, 500+ registered players providing PE lessons, exciting extra-curricular clubs, multi-sport coaching (including rugby, hockey and cricket) all delivered by staff with sport-specific qualifications, FA qualifications and DBS certified superstars.
 
Our coaching philosophy and methods are aligned with The FA’s youth development framework - player-centred, age appropriate sessions that maximise ball-rolling time and build confident, creative footballers.
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As Merton’s leading provider of the HAF programme and coordinators of the borough’s London Youth Games teams, we support thousands of young people every year. Through grassroots football, elite pathways, and free community programmes, we’re making sport accessible for all.
 
We’re driven by equality, fairness and inclusion. We never discriminate on gender, race or culture. Beyond developing young people as athletes, we focus on helping them grow as people, building confidence, teamwork and communication in a safe, supportive environment.

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ACTIVITIES
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Find the right session
Explore the range of sports and activities we provide.  From 1‑to‑1 coaching to school clubs and holiday camps, we’ve got activities for every age and ability

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Holiday Camps

Led by qualified, enthusiastic coaches (all DBS checked and first aid trained), we create a safe, inclusive environment for all abilities. 

Our hugely popular Sports Holiday Camps are the perfect way for children to stay active, make friends, and have fun during school breaks! 


Running across multiple venues in Southwest London, our camps offer a variety of exciting sports and games throughout the day, keeping children engaged, moving, and smiling. 


Led by qualified, enthusiastic coaches (all DBS checked and first aid trained), we create a safe, inclusive environment for all abilities. 


We proudly accept HAF bookings and are widely recognised as one of the largest providers of sports holiday camps in Southwest London.


October half-term 2026: football camp at Goals Wimbledon (19–29 Oct) and multisport camps at Bond, Poplar and St John Fisher primary schools (26–29 Oct). Book through the Activities page.


Please contact us at info@seanmcinnessportscoaching.com for more information

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Community Coaching

Football Fridays (Years 2 – 9, free) – Friday night, 6pm – 7pm at Wimbledon College, SW19 4NS 


Girls only Super Saturday (Reception – Year 3, free) – Saturday morning at Morley Park, SW20 0SZ 

At Sean McInnes Sports Coaching, we’re passionate about driving the growth and development of football within the community.


We believe every child should have the opportunity to play, improve, and thrive in a supportive and empowering environment. 


Fun and inclusive community sessions provide tailored coaching that builds confidence, skill, and a love for the game. 


Whether they are kicking a ball for the first time or improving a skill, our dedicated team is here to support every step of the journey. 


We have the following options: 


Football


Football Fridays (Years 2 – 9, boys and girls, free) – Friday night, 6pm – 7pm at Wimbledon College, SW19 4NS 


Girls only Super Saturday (Reception – Year 3, free) – Saturday morning at Morley Park, SW20 0SZ 


Basketball


Years 3 to 7 (free) - Friday night, 4:45pm - 5:45pm at Raynes Park High School, SW20 0JL


Girls Community session - Friday night, 5:30pm - 6:30pm at St Mark's Academy, CR4 1SF


Mixed session - Friday night, 6:30pm - 8pm at St Mark's Academy, CR4 1SF


Saturday sessions (free) - Year 1 to Year 3, 10am - 11am and Year 4 to Year 7, 11am - 12pm at South Mitcham Community Association, CR4 3PR


Please contact Alison at info@seanmcinnessportscoaching.com for more information

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Extra Curricular School Clubs

Find your school's clubs and how to book on our Schools Activity page

At Sean McInnes Sports Coaching, we bring energy, enthusiasm, and expert coaching to every extra-curricular club we deliver at local primary schools. 


Our clubs are designed to ignite a lifelong love of sport, build confidence, and keep children active in a fun, safe, and supportive environment. 

Whether it’s football, multi-sports, gymnastics, or team games, our sessions are packed with exciting challenges, skill-building activities, and inclusive play that cater to all abilities. 


Led by fully qualified, DBS-checked coaches with a passion for child development, each club is tailored to support physical literacy, teamwork, and personal growth. 


We run before-school, lunchtime, and after-school clubs that fit seamlessly into the school day and provide a valuable outlet for children to enjoy sport beyond the classroom. 

Our clubs are more than just physical activity, they’re a place where children can build friendships, discover new interests, and thrive through sport. 


Join us in shaping confident, active, and healthy young people, one session at a time!


Please contact us at info@seanmcinnessportscoaching.com for more information

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London Youth Games

The London Youth Games (LYG) creates life-changing opportunities for all young Londoners using the power of sport and physical activity.

The London Youth Games (LYG) delivers the largest annual youth sports event in Europe, offering competitive and participation opportunities to over 160,000 young Londoners aged 7 to 17 across 37 sports, in 33 boroughs.


The London Youth Games (LYG) creates life-changing opportunities for all young Londoners using the power of sport and physical activity.


Cross Country registration is open now. To register, please use this form - CLICK HERE


Please contact us at info@seanmcinnessportscoaching.com for more information

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Football Coaching - Group and Pathway

Super Saturday Football - perfect weekend activity for children, 18 months to 12 years! 

We’re passionate about driving the growth and development of children's football at Sean McInnes Sports Coaching. 


We believe in accelerating talent and interest in the sport.


Super Saturday Football sessions are the perfect weekend activity for children aged 18 months to 12 years! 


Open to all abilities, these fun, energetic sessions focus on building football skills in a supportive, inclusive, and friendly environment. 

Whether your child is taking their first steps in football or looking to grow their confidence and technique, our experienced coaches deliver age-appropriate activities that keep everyone engaged and smiling. 

From Super Strikers to junior players, Super Saturday is all about learning, laughter, and a love for the game—start your weekend with football fun for all!



Super Saturday Sessions:

9.15am – 10.45am, Morley Park, SW20 0SZ

Girls only (Reception – Year 3, free), Saturday morning, Morley Park, SW20 0SZ

9.30am – 10.30am, Cheam Park Farm (Sutton, Reception – Year 3), SM3 9UU


Please contact us at info@seanmcinnessportscoaching.com for more information

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Birthday Parties and 1-2-1 Coaching

Contact us today to discuss how we can help you design an unforgettable party.

Make your child’s special day one to remember with an action-packed Sports Birthday Party hosted by Sean McInnes Sports Coaching! 


Perfect for active kids who love to play, our parties are bursting with energy, fun, and games. 

From football and multi-sports to obstacle courses and team challenges, we tailor every party to suit your child’s favourite activities. Led by enthusiastic, qualified coaches, our parties are fun-filled, stress-free, and designed to keep everyone smiling from start to finish. 

Whether it’s a competitive match or just pure play, we bring the excitement, so all you need to do is bring the cake! 


Our expert one-to-one football coaching offers personalised, professional training tailored to each player’s individual needs. 


Delivered by highly qualified coaches, these focused sessions help develop technical skills, game understanding, confidence, and overall performance. 


Whether your child is new to the game or aiming for the next level, our one-to-one coaching provides the perfect environment for rapid, targeted improvement in a supportive and motivating setting.


Please contact Christian at christian@seanmcinnessportscoaching.com for more information

Meet the Team

Every coach is DBS checked and FA qualified. Hover a card to see bio highlights.

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Sean McInnes

Founder/CEO

UEFA B Football Coaching

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Malachi Smith  

Head of Merton U11 Boys  

BA Hons Physical Education
Level 3 in Sports Coaching
UEFA C in Football Coaching

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Thierri Manley

Sports Coach

FA Introduction to Coaching Football

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Jay Kinyera

Community Activator – Basketball

DBS checked and safeguarding trained

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Alison Reid

Head of Operations

SMSC DSL
Level 3 Safeguarding qualified
10+ years experience in grassroots sports including multiple committee roles.
A Founding trustee of SMSC In the community.

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Noel Musime 

Sports Coaching Apprentice

Working towards level 4 sports coaching 

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Najat Shubbar

Sports Coach

Safeguarding Children and First Aid trained

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Nicole Jones

Head of Marketing

UEFA B Football Coaching

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Christian Coward 

Director of Football & Development

BSc in Sport Studies
UEFA B in Football Coaching
Level 2 in coaching basketball 

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Tai Hogan

Sports Coaching Apprentice

Working towards level 4 sports coaching 

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Jonah Baum

Sports Coach

DBS checked and safeguarding trained

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Will Vinson

Sports Coach

FA Level 1 in Football Coaching

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Michael Fletcher

Programmes & Workforce Lead

FA Level 1 in Football Coaching

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Dan Whitby

Football Development Officer

DBS checked and first aid trained

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Contact Us

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© 2026 Sean McInnes Sports Coaching Ltd. All rights reserved.
Registered in England & Wales, company no. 08164434.
SMSC In the Community: registered charity no. 1206409.

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